
Shoes reflect your mood or maybe even your personality. Thus, shoes are a big thing to most of us. Especially sneakers belong to a particular image. While the subtle version is maybe allowed to wear in a elaborated office on Casual Friday (what!?), street culture can’t live without them. Why is that? ‘Cause they are made to do sports, of course, and there is no ‘sports’ in the word ‘business’. By the way: In the late 18th century, the first rubber sole shoes were called plimsolls, which were extremely uncomfortable as there was no difference between the left and the right one. And where do we stand now? Sneaker designers became icons; the shoes became collectors’ items. But there is more to tell. That’s why Nike thought that it would be great to make a short Nike series called “Laced”. According to Nike, sneakers became indispensable in big cities because it is almost impossible to show of with other stuff. When you live the urban life owning fancy cars or huge houses wouldn’t make any sense. Maybe you’ve already seen it as they were published three years ago, but, hey, good things in life are timeless.
Check out the first episode below, there are 7 total.